Return to what started it all

You built this because
floating changed you.

Then the business took you away from the practice that started it. The systems were never built. The clarity never came. And the thing you loved most became the thing that's burning you out. It's not your fault.


Ask Lilly

The Pattern

Every float center owner we've worked with
has the same story.

You opened with purpose. You figured out operations by surviving them. You hired people and hoped they'd figure it out too. And now you're the system — the one who holds everything together, the one who can't step away, the one who's running from your head instead of leading from clarity.

The Head Trap

Every decision, every escalation, every "quick question" routes to you. The business cannot function without your constant presence. You struggle to say no or take days off, let alone go on a vacation. You don't own a business — you are the business.

The Generalist Burn

You've hired marketing agencies who don't understand floating. Business coaches who've never run a center. Consultants who delivered a PDF and disappeared. Every time: money gone, nothing changed.

The Revenue Ceiling

Members cancel, you don't know why until it's too late. You sign new ones up, but can't seem to grow past a certain number no matter what you do.

The Disconnection

The practice that changed your life — floating — is now something you barely do. You're so deep in operations that you've lost connection to what made you start this in the first place. You start to believe the lie that you don't have time.

That's the trap. And it's where you lose all your leverage.

You weren't failing. It's time to get the foundations that have always been missing.

Intelligence Core
Lilly OS
Source · Signal · Sacred Pricing

Get a true operating system in 90 days.
Built for float centers. Owned by you.

Intelligence, structure, and clarity — built with you over 90 days, then handed to you permanently. Your architecture. Your ownership. Your foundation.

V1
The Operating Brain

Strategic planning, weekly leadership meetings, staff intelligence reports, performance dashboards, member retention systems, AI advisor, and call intelligence. The entire operating system your business has been running without.

Available Now in Beta
V2
The Sales Engine

Client-facing AI, signal-powered content, video testimonial system, ad consultation, intro series conversion tracking, and weekly sales performance intelligence. The operating system becomes a revenue driver.

Coming 2026
V3
The Network

As more float centers join, the system gets smarter for all of them. Cross-client benchmarking, industry insights, and system-wide improvements — built from real operational data. Standing on strong foundations from over 14 years of expertise.

The Long Game

Results

What happens when the foundations are finally in place.

10×
ROAS running his own ads — after never having run one before. More members in 6 weeks than in the entire previous year. Shut down a 16-year construction business to go all in on floating.
Paul
Paul — Owner of Brainwaves Float Studio
42%
Revenue growth year-over-year. 74% more float sessions. A selfie video filmed in 3 takes hit 10× ROAS. Built a veteran trauma program with measurable clinical results.
Carla
Carla — Owner of The Zaniya Center
Membership doubled. Revenue up 32%. Every goal she’d been afraid to set — met in 7 months. Took her first real holiday break while the business kept running.
Melissa
Melissa — Owner of Marigold Wellness Collective
45%
Sales increase. Made her first two hires, took a real vacation for the first time in five years, and completed the 30-day float challenge twice — reconnecting with the practice that started it all.
Angela
Angela — Owner of 180 Float Spa

Build the business you always imagined — one that grows sustainably, serves people deeply, and gives you back the practice that started it all.

Hear their stories →

Your Guides

We Build With You

Bryce Evans

Bryce Evans

Founder & Lead Architect
14
Years
60+
Centers
500+
Hrs. Floating

An artist and builder who's been inside more float center operations than almost anyone in the industry — and who still has a consistent, personal float practice. After letting go of long-held trauma from nearly drowning as a teen in his first float, Bryce dedicated his life to educating the world about float therapy. The OS is built on 14 years of real patterns, real data, and real outcomes across 60+ float centers from around the world. Honouring the depths and the people who walk through your doors, he brings a trauma-informed, spiritual and holistic healing lens to floating. View the full practice log.

Emmanuelle Vallée-Cherrier

Operations & Client Experience
Detail
+
Care
2
Languages

Bilingual in French and English, Emmanuelle brings deep operational intuition and genuine care to every client interaction. She manages the day-to-day rhythm of the business, ensures nothing falls through, and holds the space between strategy and execution — so every owner we work with feels supported, not just advised. Two years ago, she overcame her fear of the dark by stepping into the tank to start her own practice, now encouraging others to float.

Emmanuelle Vallée-Cherrier
Learn more about our philosophy →

Everything we do is about empowering you more as the owner and honouring the sacred practice of floating. We build it with you, support you, then hand you the keys.

The Practice

600+ hours in the tank. This is where it all comes from.

Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice
Float practice

Your float center is not a spa.
Honour the sacredness of this practice, without holding it all together alone.

Lilly knows the OS inside and out. Tell her about your center — she'll show you where the growth is hiding.

Ask Lilly